Social Media

Social Media Marketing

Create brand awareness & engage users with a strategic Social Media Strategy
Building your brand has never been more important than now. We build efficient campaigns based on your goals.

Custom Campaigns

We build a custom campaign & strategy to fit your business and market.

Build & Find Communities

Our strategy includes building a community around your brand for customers to engage with.

Raise Brand Awareness

First we build awareness of your brand through testimonials & positive posts about you. We ensure that when your customers are in the market, they think of you.

Increase Engagement

When your customers are in the market to buy, they think of you. We put ads that are engaging in front of them to drive leads & turn them into customers.

We 

We make your idea a reality.

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Social Media Process

Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business' goals.
Step 1 - Research
To start we learn as much as we can about your business, your social presence, and your competition. This is the basis of all our strategies and content for other stages of the campaign.

Audience Profile

To start we learn as much as we can about your business, your social presence, and your competition. This is the basis of all our strategies and content for other stages of the campaign.

Audience Building

We do our own research on your business, the size of your audience, your audience interests, and who the major influences are in your audience. We use all this to create the ideal audience for your business.

Project Overview

To start we learn as much as we can about your business, your social presence, and your competition. This is the basis of all our strategies and content for other stages of the campaign.

Competition Breakdown

Research & define competitors across all social media platforms and identify what networks they are active on through keyword and market research.
Step 2 - Strategy
Develop a detailed Social Media Marketing strategy and outline that makes clear the deliverables & business goals we can measure for social media content.

Profile

Document our social media strategy & plan that optimizes profiles for engagement

Measurement

Document & produce short and long term goals for marketing on social media as well as evaluate the performance of our campaign

Engagement

Create rules to follow for engaging users inside and outside of your audience. Develop and document our plan to utilize social media networks for content distribution. 

Content

Create a monthly outline showing the content that we will be utilizing for our marketing and branding that aligns with your goals

Advertising 

Develop the advertising plan and the budget for the appropriate networks. We make it clear what our goal is for each network, whether that is brand awareness, traffic, engagement, leads, or anything else. We then match our budgets & ads to these goals. 

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Step 3 - Campaign Deployment
Utilize the insights from the audience profile and campaign strategy to hit and exceed our campaign goals

Content

Keep content in line with our strategy & best practices while distributing content to our desired channels.

Community Growth & Management

Social Media campaign tactics follow our outlined engagement strategy and allow for our users to interact and engage with us.

Advertising

Implement our advertising that aligns with our social media strategy to promote brand awareness and recognition. If necessary, adjust advertising to exceed goals or stay in your budget.

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Step 4 - Reporting & Analysis
We provide you with consistent reporting that includes campaign performance, goal tracking, KPIs, and the projected plan based on current results.

Monthly Success Report

Custom reports documenting our current standing in regards to goals, campaign metrics, and the plan for the following month

Quarterly Review

Comprehensive breakdown of social media campaigns and the adjustments made to the plan based on results throughout the quarter. 

Why Use Social Media?

  • Engage Customers

    Businesses can no longer afford to be arrogant. In the age of information and technology, businesses must be open to conversations with their customers. It’s imperative to discover what they like, what they don’t like, and what new ideas they may hold. 

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  • Immediate Customer Service

    Social media gives companies a tool to immediately assess & handle customer service issues. This can be done both proactively, by monitoring what people are saying, as well as directly by responding to customer complaints and concerns. 

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  • Exclusive Promotions & Discounts To Your Audience

      

    Everyone is trying to get the best possible deal online. Social media gives you the ability to provide exclusive offers to your most loyal customers. Not only are the offers going to a targeted audience with each promotion, but you can also measure how successful the campaign is by having the correct analytics in place. 

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  • Humanize Your Company

    Large companies & corporations can seem impersonal and indifferent to the public. Social media allows you to humanize and put a face to your company, breaking down the barriers and making your company accessible to your audience. 

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Common Social Media Mistakes
With the amount of social platforms & ways to engage with your audience, social media campaigns can be overwhelming. Here’s some common mistakes to avoid in order to run an effective social media campaign.

  • Pretending It Does Not Exist

    Social networking is the most popular online activity, beating out other actions like email. 10% of all time spent on the internet is spent on social media and 50% of facebook users use facebook more than once a day. Even if you aren’t paying attention, customers are talking about your company on a daily basis. Taking the time to listen, analyze, and respond through social media is vital to be successful today.

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  • Thinking Social Media is Short-Term & Fast Acting

    In today’s environment we are accustomed to getting everything we desire quickly. While we wish it was possible to create brand awareness and recognition in a short time frame, it simply can not be done. Digital marketing is an art that requires time, patience, and diligence. Creating value from an online social network requires building up your brand, connecting with the right audience, growing your brand recognition, and following a consistent social media strategy.

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  • Assuming That Anyone Can Maintain and Run A Successful & Efficient Social Media Campaign

    While growing up with technology at your finger tips is an advantage, it does not directly equate to success. Success stems from an effective strategy, implemented consistently and cohesively. There is no one size fits all strategy. Instead it’s about focusing on where you should be putting your efforts in social media & where you should not. It’s important to build your brand on the appropriate networks that your audience spends time on. 

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