Businesses can no longer afford to be arrogant. In the age of information and technology, businesses must be open to conversations with their customers. It’s imperative to discover what they like, what they don’t like, and what new ideas they may hold.
Social media gives companies a tool to immediately assess & handle customer service issues. This can be done both proactively, by monitoring what people are saying, as well as directly by responding to customer complaints and concerns.
Everyone is trying to get the best possible deal online. Social media gives you the ability to provide exclusive offers to your most loyal customers. Not only are the offers going to a targeted audience with each promotion, but you can also measure how successful the campaign is by having the correct analytics in place.
Large companies & corporations can seem impersonal and indifferent to the public. Social media allows you to humanize and put a face to your company, breaking down the barriers and making your company accessible to your audience.
Social networking is the most popular online activity, beating out other actions like email. 10% of all time spent on the internet is spent on social media and 50% of facebook users use facebook more than once a day. Even if you aren’t paying attention, customers are talking about your company on a daily basis. Taking the time to listen, analyze, and respond through social media is vital to be successful today.
In today’s environment we are accustomed to getting everything we desire quickly. While we wish it was possible to create brand awareness and recognition in a short time frame, it simply can not be done. Digital marketing is an art that requires time, patience, and diligence. Creating value from an online social network requires building up your brand, connecting with the right audience, growing your brand recognition, and following a consistent social media strategy.
While growing up with technology at your finger tips is an advantage, it does not directly equate to success. Success stems from an effective strategy, implemented consistently and cohesively. There is no one size fits all strategy. Instead it’s about focusing on where you should be putting your efforts in social media & where you should not. It’s important to build your brand on the appropriate networks that your audience spends time on.
- Tom C
Director of Digital Marketing
Jim Riehl’s Friendly Automotive Group